iDR is a company specialized in integrated solutions in the fields of Home Automation, Service Robotics, and Exoskeletons. The task was to develop a visual identity rebranding that would accurately reflect the company’s values and vision.
The rebranding of iDR was designed with the goal of balancing the fusion and individualization of each business area: Home Automation, Robotics, and Exoskeletons.
To achieve this, a distinct color was assigned to each area, resulting in a harmonious palette that enhances and strengthens the brand’s identity.
The brand symbol was inspired by the concepts of Home Automation and Robotics. Subtly, it represents the letters "D" and "R" (the initials and dominant letters of these two concepts). The two halves that form the symbol, although distinct, complement each other and reflect the integration and synergy of the solutions offered by iDR.
Img. 1
Brand Stationery
Img. 1
Brand Stationery
Img. 1
Brand Stationery
The visual DNA of iDR consolidates all relevant information about the company, transforming it into a cohesive and appealing visual language. The final result is a design that communicates the core values of the brand: a modern, futuristic, and solid symbol.
